{"fileName":"Deskit.Privacy.Policy.docx","md5":"d87fd5d24daf85c717ba59d3d5e65627","fileUpdatedTime":"2026-09-21T15:46:58Z","documentModifiedTime":"2026-09-21T15:46:00Z","fileSize":28130,"effectiveDate":"September 15, 2026","content":"Effective: September 15, 2026\n\nDealerCorp (\"DealerCorp,\" \"we,\" \"our,\" or \"us\") provides technology solutions to automotive dealerships, including our website located at www.dealercorp.com (the \"Website\"), the syncit mobile application (the \"Application\"), and any related products, services, features, content, and functionality we make available (collectively, the \"Platform\"). This Privacy Policy (\"Policy\") explains how we collect, use, disclose, share, transfer, store, and otherwise process Personal Information (as defined below) in connection with the Platform.\n\nThis Policy applies to information collected through the Platform and from individuals who are employees, agents, or other representatives of our dealership clients (\"Dealerships\"). Throughout this Policy, such individuals are referred to as \"you.\"\n\nOur Application is intended only for use by employees of our dealership clients and may integrate with dealership management systems (“DMS”) or third-party tools, as configured by your dealership. Use of the Application may be governed by separate agreements between your dealership and third parties. Our Application may provide links to, or enable access to, services or applications provided by other companies or organizations; we are not responsible for their privacy practices, content, or operations.\n\nWhen This Policy Does Not Apply\n\nThe Policy does not apply to personal information that DealerCorp may collect or process on behalf of Dealerships that use our Platform. In these instances, DealerCorp acts as a “service provider”, and our receipt, collection, and/or processing of any personal information is completed in order for us to provide our Platform at the direction of our Dealerships. Please direct any requests related to this Personal Information to the Dealership with whom you have a direct relationship.\n\nSocial Media Widgets\n\nOur website may include links and share buttons that allow users to visit or share our content on social media pages (such as LinkedIn or YouTube). When you use these features, you may be directed to the respective social media platforms, and your interactions will be governed by the privacy policy of those platforms.\n\nArtificial Intelligence\n\nVIN Recognition. The Application may use artificial intelligence (\"AI\") technology to assist in reading vehicle identification numbers (\"VINs\"). When on-device VIN recognition cannot accurately read a VIN, a cropped image containing the VIN may be transmitted to a third-party AI service provider for text recognition and transcription. The image is processed solely to extract the VIN and support Application functionality. DealerCorp uses the minimum information reasonably necessary to perform the transcription request. DealerCorp does not use VIN images submitted through this process to build user profiles or for advertising purposes. Information processed through this feature may be transferred, stored, or processed outside Canada by our service providers.\n\nInformation We Collect\n\nAnonymous Information\n\nWe may regularly track site traffic for administrative and technical purposes. We use this anonymous data for a few things:\n\nTo ensure smooth site traffic flow.\n\nTo improve the availability and performance of the Platform.\n\nOur servers and those of our providers may also collect the anonymous information that your browser automatically transmits any time you are on the Platform.\n\nCookies\n\nWe and our service providers may use cookies and similar technologies on the Website to support functionality, security, analytics, performance monitoring, and marketing purposes. These technologies may collect information regarding your device, browser, IP address, Website usage, and interactions with the website.\n\nUser-Provided\n\nWe collect information that you provide through the Platform in order to provide requested services, authenticate users, support dealership operations, and maintain the functionality of the Platform.\n\nWe may ask you to provide personal information on our Platform. Some examples of times we would ask you to provide personal information:\n\nWhen you submit a contact or inquiry form.\n\nWhen you log into a client portal.\n\nWhen you order supplies.\n\nWhen you renew software licensing agreements.\n\nWhen you send us a question or comment by email.\n\nWhen you book a demo.\n\nWhen you call us directly.\n\nWhen you participate in a live chat, SMS conversation, or similar interaction.\n\nWhat We Collect\n\nWe may collect the following personal information:\n\nInformation You Provide to Us\n\nContact information, such as name, email address, telephone number, , and information provided when you contact us through the Platform).\n\nUser account information, including business email address and authentication credentials used to access the Application.\n\nVehicle Identification Numbers (VINs) and Vehicle Photographs\n\nWe also collect vehicle photographs uploaded through the Application and vehicle identification numbers (VINs).\n\nWe do not use vehicle photographs to identify individuals. Vehicle photographs are collected to support dealership inventory management and related services.\n\nThe Application may use artificial intelligence (“AI”) technology to assist in reading VINs, as described above.\n\nVehicle photographs, VINs and inventory content collected through the Application are dealership business records and may be shared, displayed, licensed, distributed, published, or otherwise made available to third parties for purposes associated with dealership inventory management, advertising, merchandising, marketplace distribution, or related business activities authorized by the dealership.\n\nTo the extent vehicle photographs or VINs incidentally contain personal information, DealerCorp will process such information in accordance with this Policy and applicable law.\n\nInformation We Collect or Inferred Automatically\n\nDevice information (such as IP address, operating system, browser, and other information about your system and connection).\n\nProduct usage and performance data.\n\nFrom what countries or Internet Service Provider [ISP] domains visitors access our Platform.\n\nSign in data.\n\nWhat We Do With Personal Information\n\nWe use the information collected for the following purposes:\n\nTo support processes and products in accordance with the dealership’s agreement with DealerCorp\n\nTo provide technical support\n\nTo assist with our internal research and development of the Platform\n\nWe may disclose your personal information if we believe disclosure is reasonably necessary to comply with any applicable law, legal process, or government request; to investigate or bring legal action against someone who may be violating our rights, our terms and conditions, or the rights of others; or to protect the safety and security of us, our users, or the public.\n\nWe may share personal information with our affiliates, service providers, contractors, integration partners, and other third parties to fulfill our business purposes, comply with our obligations to Dealerships, and facilitate functionality, integrations, services, and information-sharing authorized by the applicable Dealership or its agreement with DealerCorp. This may include sharing information with other authorized users, dealership personnel, products, services, or platforms used by the Dealership.\n\nCategories of Third Parties with Whom We Share Personal Information\n\nWe may provide your personal information to the following third parties:\n\nGoogle: https://policies.google.com/privacy\n\nCloudflare: Cloudflare's Privacy Policy | Cloudflare\n\nCross-Border Processing\n\nDealerCorp may use service providers located in Canada, the United States, or other jurisdictions to support the operation of the Platform. As a result, personal information may be processed, stored, or accessed outside the province or territory in which it was collected. DealerCorp remains responsible for personal information under its control and requires service providers to protect personal information through contractual, technical, and organizational safeguards appropriate to the sensitivity of the information.\n\nPersonal information processed outside Canada may be subject to the laws of the jurisdiction in which it is processed and may be accessible to courts, law enforcement, national security authorities, or other governmental authorities in accordance with those laws.\n\nWe do not disclose personal information of customers to third parties for the third parties’ direct marketing purposes\n\nWe do not sell your personal account information such as email addresses used to access the Application. Vehicle photographs, VINs and inventory content collected through the Application are dealership business records and may be shared, displayed, licensed, distributed, published, or otherwise made available to third parties for purposes associated with dealership inventory management, advertising, merchandising, marketplace distribution, or other related business activities as authorized by the dealership.\n\nDo Not Track Signals\n\nExcept as expressly described herein or required by applicable law, we do not honor “do not track” signals.\n\nData Integrity\n\nWe will use Personal Information only for the purposes for which it was originally collected or, if applicable, for purposes later authorized by you.\n\nWe retain Personal Information only as long as reasonably necessary for the purposes described in this Policy, to satisfy legal, regulatory, tax, accounting, security, or contractual requirements, and thereafter delete or anonymize the information.\n\nData Security\n\nWe have safeguards in place to help prevent unauthorized access to and maintain security of personal information collected.\n\nNotice if Personal Information Is Compromised\n\nIn the event we determine that a security incident involving personal information requires notification under applicable law, we will provide such notice as required by and in accordance with applicable legal requirements.\n\nMinors\n\nWe do not knowingly collect any personal information from anyone under the age of 18. If you believe that information regarding a minor under the age of 18 has been provided to us, please contact us as indicated below.\n\nComplaint Escalation\n\nIf you have questions, concerns, or complaints regarding our privacy practices, please contact our Privacy Officer using the information below. If you are not satisfied with our response, you may have the right to contact the Office of the Privacy Commissioner of Canada or another applicable privacy regulator.\n\nContact Information\n\nEmail us at Privacy@reyrey.com or contact:\n\nWill Farley, Privacy Officer\nDealerCorp\nOne Reynolds Way\nDayton, OH 45430\n\nYour Privacy Rights\n\nSubject to applicable law, you may have certain rights regarding your Personal Information. These may include:\n\nRight of Access - You may request access to the Personal Information we maintain about you and information regarding how that Personal Information has been collected, used, and disclosed. We may require information sufficient to verify your identity before responding to a request.\n\nRight of Correction - You may request that we correct Personal Information that is inaccurate, incomplete, or outdated. We may request documentation or information reasonably necessary to verify the accuracy of the requested correction.\n\nWithdrawal of Consent - Where we rely on your consent to collect, use, or disclose Personal Information, you may withdraw that consent, subject to legal, contractual, or operational requirements. Withdrawal of consent may affect our ability to provide certain products, services, or functionality.\n\nComplaints and Questions - If you have questions, concerns, or complaints regarding our privacy practices or this Policy, you may contact our Privacy Officer using the contact information provided below. We will investigate and respond to privacy-related concerns in accordance with applicable law.\n\nVerification and Exceptions - Before responding to a request concerning Personal Information, we may require sufficient information to verify the identity and authority of the requester. Certain requests may be limited, denied, or subject to exceptions where permitted or required by applicable law.\n\nNon-Disclosable Information - For security reasons, we will not disclose account passwords, authentication credentials, security questions, encryption keys, or similar security-related information.\n\nChanges to this policy\n\nWe reserve the right to update or modify this Policy at any time by posting a revised version of the Policy on the Website. If we make material changes to this Policy, we may provide additional notice through the Website, by email, through your account, or by other means as appropriate under the circumstances and applicable law. Your continued use of the Platform after the effective date of the revised Policy constitutes your acknowledgment of the updated Policy.","blocks":[{"type":"paragraph","text":"Effective: September 15, 2026","level":0},{"type":"paragraph","text":"DealerCorp (\"DealerCorp,\" \"we,\" \"our,\" or \"us\") provides technology solutions to automotive dealerships, including our website located at www.dealercorp.com (the \"Website\"), the syncit mobile application (the \"Application\"), and any related products, services, features, content, and functionality we make available (collectively, the \"Platform\"). This Privacy Policy (\"Policy\") explains how we collect, use, disclose, share, transfer, store, and otherwise process Personal Information (as defined below) in connection with the Platform.","level":0},{"type":"paragraph","text":"This Policy applies to information collected through the Platform and from individuals who are employees, agents, or other representatives of our dealership clients (\"Dealerships\"). Throughout this Policy, such individuals are referred to as \"you.\"","level":0},{"type":"paragraph","text":"Our Application is intended only for use by employees of our dealership clients and may integrate with dealership management systems (“DMS”) or third-party tools, as configured by your dealership. Use of the Application may be governed by separate agreements between your dealership and third parties. Our Application may provide links to, or enable access to, services or applications provided by other companies or organizations; we are not responsible for their privacy practices, content, or operations.","level":0},{"type":"heading","text":"When This Policy Does Not Apply","level":0},{"type":"paragraph","text":"The Policy does not apply to personal information that DealerCorp may collect or process on behalf of Dealerships that use our Platform. In these instances, DealerCorp acts as a “service provider”, and our receipt, collection, and/or processing of any personal information is completed in order for us to provide our Platform at the direction of our Dealerships. Please direct any requests related to this Personal Information to the Dealership with whom you have a direct relationship.","level":0},{"type":"heading","text":"Social Media Widgets","level":0},{"type":"paragraph","text":"Our website may include links and share buttons that allow users to visit or share our content on social media pages (such as LinkedIn or YouTube). When you use these features, you may be directed to the respective social media platforms, and your interactions will be governed by the privacy policy of those platforms.","level":0},{"type":"heading","text":"Artificial Intelligence","level":0},{"type":"paragraph","text":"VIN Recognition. The Application may use artificial intelligence (\"AI\") technology to assist in reading vehicle identification numbers (\"VINs\"). When on-device VIN recognition cannot accurately read a VIN, a cropped image containing the VIN may be transmitted to a third-party AI service provider for text recognition and transcription. The image is processed solely to extract the VIN and support Application functionality. DealerCorp uses the minimum information reasonably necessary to perform the transcription request. DealerCorp does not use VIN images submitted through this process to build user profiles or for advertising purposes. Information processed through this feature may be transferred, stored, or processed outside Canada by our service providers.","level":0},{"type":"heading","text":"Information We Collect","level":0},{"type":"heading","text":"Anonymous Information","level":0},{"type":"paragraph","text":"We may regularly track site traffic for administrative and technical purposes. We use this anonymous data for a few things:","level":0},{"type":"bullet","text":"To ensure smooth site traffic flow.","level":0},{"type":"bullet","text":"To improve the availability and performance of the Platform.","level":0},{"type":"paragraph","text":"Our servers and those of our providers may also collect the anonymous information that your browser automatically transmits any time you are on the Platform.","level":0},{"type":"heading","text":"Cookies","level":0},{"type":"paragraph","text":"We and our service providers may use cookies and similar technologies on the Website to support functionality, security, analytics, performance monitoring, and marketing purposes. These technologies may collect information regarding your device, browser, IP address, Website usage, and interactions with the website.","level":0},{"type":"heading","text":"User-Provided","level":0},{"type":"paragraph","text":"We collect information that you provide through the Platform in order to provide requested services, authenticate users, support dealership operations, and maintain the functionality of the Platform.","level":0},{"type":"paragraph","text":"We may ask you to provide personal information on our Platform. Some examples of times we would ask you to provide personal information:","level":0},{"type":"bullet","text":"When you submit a contact or inquiry form.","level":0},{"type":"bullet","text":"When you log into a client portal.","level":0},{"type":"bullet","text":"When you order supplies.","level":0},{"type":"bullet","text":"When you renew software licensing agreements.","level":0},{"type":"bullet","text":"When you send us a question or comment by email.","level":0},{"type":"bullet","text":"When you book a demo.","level":0},{"type":"bullet","text":"When you call us directly.","level":0},{"type":"bullet","text":"When you participate in a live chat, SMS conversation, or similar interaction.","level":0},{"type":"heading","text":"What We Collect","level":0},{"type":"paragraph","text":"We may collect the following personal information:","level":0},{"type":"heading","text":"Information You Provide to Us","level":0},{"type":"bullet","text":"Contact information, such as name, email address, telephone number, , and information provided when you contact us through the Platform).","level":0},{"type":"bullet","text":"User account information, including business email address and authentication credentials used to access the Application.","level":0},{"type":"heading","text":"Vehicle Identification Numbers (VINs) and Vehicle Photographs","level":0},{"type":"paragraph","text":"We also collect vehicle photographs uploaded through the Application and vehicle identification numbers (VINs).","level":0},{"type":"paragraph","text":"We do not use vehicle photographs to identify individuals. Vehicle photographs are collected to support dealership inventory management and related services.","level":0},{"type":"paragraph","text":"The Application may use artificial intelligence (“AI”) technology to assist in reading VINs, as described above.","level":0},{"type":"paragraph","text":"Vehicle photographs, VINs and inventory content collected through the Application are dealership business records and may be shared, displayed, licensed, distributed, published, or otherwise made available to third parties for purposes associated with dealership inventory management, advertising, merchandising, marketplace distribution, or related business activities authorized by the dealership.","level":0},{"type":"paragraph","text":"To the extent vehicle photographs or VINs incidentally contain personal information, DealerCorp will process such information in accordance with this Policy and applicable law.","level":0},{"type":"heading","text":"Information We Collect or Inferred Automatically","level":0},{"type":"bullet","text":"Device information (such as IP address, operating system, browser, and other information about your system and connection).","level":0},{"type":"bullet","text":"Product usage and performance data.","level":0},{"type":"bullet","text":"From what countries or Internet Service Provider [ISP] domains visitors access our Platform.","level":0},{"type":"bullet","text":"Sign in data.","level":0},{"type":"heading","text":"What We Do With Personal Information","level":0},{"type":"paragraph","text":"We use the information collected for the following purposes:","level":0},{"type":"bullet","text":"To support processes and products in accordance with the dealership’s agreement with DealerCorp","level":0},{"type":"bullet","text":"To provide technical support","level":0},{"type":"bullet","text":"To assist with our internal research and development of the Platform","level":0},{"type":"paragraph","text":"We may disclose your personal information if we believe disclosure is reasonably necessary to comply with any applicable law, legal process, or government request; to investigate or bring legal action against someone who may be violating our rights, our terms and conditions, or the rights of others; or to protect the safety and security of us, our users, or the public.","level":0},{"type":"paragraph","text":"We may share personal information with our affiliates, service providers, contractors, integration partners, and other third parties to fulfill our business purposes, comply with our obligations to Dealerships, and facilitate functionality, integrations, services, and information-sharing authorized by the applicable Dealership or its agreement with DealerCorp. This may include sharing information with other authorized users, dealership personnel, products, services, or platforms used by the Dealership.","level":0},{"type":"heading","text":"Categories of Third Parties with Whom We Share Personal Information","level":0},{"type":"paragraph","text":"We may provide your personal information to the following third parties:","level":0},{"type":"bullet","text":"Google: https://policies.google.com/privacy","level":0},{"type":"bullet","text":"Cloudflare: Cloudflare's Privacy Policy | Cloudflare","level":0},{"type":"heading","text":"Cross-Border Processing","level":0},{"type":"paragraph","text":"DealerCorp may use service providers located in Canada, the United States, or other jurisdictions to support the operation of the Platform. As a result, personal information may be processed, stored, or accessed outside the province or territory in which it was collected. DealerCorp remains responsible for personal information under its control and requires service providers to protect personal information through contractual, technical, and organizational safeguards appropriate to the sensitivity of the information.","level":0},{"type":"paragraph","text":"Personal information processed outside Canada may be subject to the laws of the jurisdiction in which it is processed and may be accessible to courts, law enforcement, national security authorities, or other governmental authorities in accordance with those laws.","level":0},{"type":"heading","text":"We do not disclose personal information of customers to third parties for the third parties’ direct marketing purposes","level":0},{"type":"paragraph","text":"We do not sell your personal account information such as email addresses used to access the Application. Vehicle photographs, VINs and inventory content collected through the Application are dealership business records and may be shared, displayed, licensed, distributed, published, or otherwise made available to third parties for purposes associated with dealership inventory management, advertising, merchandising, marketplace distribution, or other related business activities as authorized by the dealership.","level":0},{"type":"heading","text":"Do Not Track Signals","level":0},{"type":"paragraph","text":"Except as expressly described herein or required by applicable law, we do not honor “do not track” signals.","level":0},{"type":"heading","text":"Data Integrity","level":0},{"type":"paragraph","text":"We will use Personal Information only for the purposes for which it was originally collected or, if applicable, for purposes later authorized by you.","level":0},{"type":"paragraph","text":"We retain Personal Information only as long as reasonably necessary for the purposes described in this Policy, to satisfy legal, regulatory, tax, accounting, security, or contractual requirements, and thereafter delete or anonymize the information.","level":0},{"type":"heading","text":"Data Security","level":0},{"type":"paragraph","text":"We have safeguards in place to help prevent unauthorized access to and maintain security of personal information collected.","level":0},{"type":"heading","text":"Notice if Personal Information Is Compromised","level":0},{"type":"paragraph","text":"In the event we determine that a security incident involving personal information requires notification under applicable law, we will provide such notice as required by and in accordance with applicable legal requirements.","level":0},{"type":"heading","text":"Minors","level":0},{"type":"paragraph","text":"We do not knowingly collect any personal information from anyone under the age of 18. If you believe that information regarding a minor under the age of 18 has been provided to us, please contact us as indicated below.","level":0},{"type":"heading","text":"Complaint Escalation","level":0},{"type":"paragraph","text":"If you have questions, concerns, or complaints regarding our privacy practices, please contact our Privacy Officer using the information below. If you are not satisfied with our response, you may have the right to contact the Office of the Privacy Commissioner of Canada or another applicable privacy regulator.","level":0},{"type":"heading","text":"Contact Information","level":0},{"type":"paragraph","text":"Email us at Privacy@reyrey.com or contact:","level":0},{"type":"paragraph","text":"Will Farley, Privacy Officer\nDealerCorp\nOne Reynolds Way\nDayton, OH 45430","level":0},{"type":"heading","text":"Your Privacy Rights","level":0},{"type":"paragraph","text":"Subject to applicable law, you may have certain rights regarding your Personal Information. These may include:","level":0},{"type":"paragraph","text":"Right of Access - You may request access to the Personal Information we maintain about you and information regarding how that Personal Information has been collected, used, and disclosed. We may require information sufficient to verify your identity before responding to a request.","level":0},{"type":"paragraph","text":"Right of Correction - You may request that we correct Personal Information that is inaccurate, incomplete, or outdated. We may request documentation or information reasonably necessary to verify the accuracy of the requested correction.","level":0},{"type":"paragraph","text":"Withdrawal of Consent - Where we rely on your consent to collect, use, or disclose Personal Information, you may withdraw that consent, subject to legal, contractual, or operational requirements. Withdrawal of consent may affect our ability to provide certain products, services, or functionality.","level":0},{"type":"paragraph","text":"Complaints and Questions - If you have questions, concerns, or complaints regarding our privacy practices or this Policy, you may contact our Privacy Officer using the contact information provided below. We will investigate and respond to privacy-related concerns in accordance with applicable law.","level":0},{"type":"paragraph","text":"Verification and Exceptions - Before responding to a request concerning Personal Information, we may require sufficient information to verify the identity and authority of the requester. Certain requests may be limited, denied, or subject to exceptions where permitted or required by applicable law.","level":0},{"type":"paragraph","text":"Non-Disclosable Information - For security reasons, we will not disclose account passwords, authentication credentials, security questions, encryption keys, or similar security-related information.","level":0},{"type":"heading","text":"Changes to this policy","level":0},{"type":"paragraph","text":"We reserve the right to update or modify this Policy at any time by posting a revised version of the Policy on the Website. If we make material changes to this Policy, we may provide additional notice through the Website, by email, through your account, or by other means as appropriate under the circumstances and applicable law. Your continued use of the Platform after the effective date of the revised Policy constitutes your acknowledgment of the updated Policy.","level":0}]}